Jessica Shasserre
Vice President, Growth & Strategic Partnerships
About
Jessica Shasserre is a mission-driven marketing and brand strategist with more than 20 years of experience leading high-impact campaigns in higher education, student recruitment, and organizational growth. Her career spans admissions, enrollment marketing, consulting, and agency leadership, including nearly a decade as Senior Vice President at MediaCross, where she built and led multi-disciplinary teams delivering award-winning, data-driven strategies for colleges and universities across the country. A published author and conference presenter on marketing and enrollment trends, Jessica brings both the strategic depth and hands-on expertise to move organizations forward.
As Vice President of Growth and Strategic Partnerships at The Neurodiversity Alliance, Jessica leads the strategy that connects the organization’s mission to the world. From shaping brand identity and executive communications to building the partnerships and development materials that fuel national expansion, she works across every dimension of growth to ensure The Neurodiversity Alliance shows up with clarity, consistency, and impact. She is especially passionate about translating programmatic outcomes into compelling stories that resonate with families, educators, funders, and policymakers alike. Jessica lives in St. Louis, Missouri with her husband, daughter, and three rescue dogs, including one who is deaf. She also volunteers as a Court Appointed Special Advocate (CASA) for children in the foster care system in her local community.
Why this Work is Important to Me
Throughout my life, I have watched people I love navigate learning differences in very different ways. Some were identified early and given labels before they were given tools, navigating adolescence feeling set apart from their peers. Others went undiagnosed for years, quietly struggling without the language or support to understand why school felt so hard. What I noticed in both cases was the same thing: how much the right community, the right advocate, and the right moment of being truly seen could change the entire trajectory of a person’s life.
My belief in the transformative power of education runs deep. As a first-generation college student, I felt the impact of true community and support. Some of my most meaningful early work was counseling students like me through an admissions process that felt intimidating, helping them see themselves as capable and belonging. That advocacy instinct has never left me. It is what draws me to The ND Alliance’s mission of ensuring that neurodivergent youth have the community, the tools, and the champions they need to thrive.